We are looking forward to a great  interview today because we have a really really special guest. You’re gonna meet this amazing gentleman whom I've met under event at Success Resources where he was such a dynamic host and coach as well. 

He is Alex Mandossian. The founder and CEO of marketingonline.com and is best known by his little world of chief makers for teaching third world nations, first world strategies and how to prosper  in these marketing strategies. He is also the best-selling author. This guy called Harvey Mackay acknowledges him as the “Warren Buffet” of digital marketing because of his unique ability to make money for his students and his strategic partners. As a virtual trainer he has done over 22,000 hours  of training time and nearly 4,800 virtual interviews since 1995. Alex’s lifetime mission is to influence and train over 1,000,000 other chief makers how to transition and profitably by his 77th Birthday. His legacy and public service that teaches chief makers how to ethically influence others through the power of storytelling .

(4:43-4:46) It was 1995, it was called BG (before google) 

(4:51-5:14) Google wasn’t even born when I was still online and back then it was dial up. And Dial-up means that you would call on a phone and it would be a busy signal. It was called “America Online” back then. There was no Google or Facebook, or Twitter or any of the Social Media that we have today. In fact, those weren't even ideas in how fast we’ve changed in over 25 years.

(5:15-5:32) I come from the television and marketing business. Infomercials, which are 30 minute commercials. And television commercials of 1 minute and 2 minute TV commercials. Mostly in the United States but also overseas.

(5:48-6:06) In 1995 I was somehow on a website, I didn’t have my own website back then and I realized, Wow! I’ve been on this website for about half an hour. It cost the website owner nothing. And I can interact with it. It was much different than it was today. E-mail was much different than it is today.

(6:26-6:42) We could do it online directly and quickly. So I took all my television marketing skills to infomercial marketing, to ultimately into the internet marketing and I became one of the godfathers of the digital world. 

(6:51-7:12) I have over 50% more women than men and I believe it’s  because of storytelling. I was the first to come to Asia as an American in 2002 to teach Digital Marketing and I continue to keep coming back. I was there during lockdown and I ended up being locked down in Australia.

(7:21-7:40) I’ve been a Success Resources for 16 years and I’m very close friends with Richard and Veronica Tan. They've  done much for the world but we went from being locked down for 1200 days. No more for now to virtual events and you (Genecia) were one of the shining stars in that approach.

(8:33-8:59) I was born as a Christian, and I grew up at a Christian church, except I’ve been more Buddhist in my way of being over the years. And I’ve been a big fan of the Eastern Tradition. And Lao Tzu said, “When the true leader’s job is done, all the people say we did it ourselves.”. In the United States we don’t study Chinese culture or Chinese history, but I did.

(9:07-9:49) What I noticed was that the Teacher and the Elderly are two groups of people. The teachers and the elderly, they are revered. They are considered to be wise and they are always observed to be important people. In the United States, the elderly, we put in All Folks Homes and Senior Living. And teachers we don’t honor the way they do in Asia. And so what i believe is that, “The greatest teacher is the one who turns his/her students into his/her teachers.”

(10:11-11:03) My greatest accomplishment is having very smart and irritating students who are smarter than I am and end up becoming more successful and becoming my teachers. They call it Shifu in the Chinese tradition, Sensei in the Japanese tradition, Maestro in the Italian tradition, they would call it a Lama in the Tibetan tradition, and Guru in the Indian Tradition, Mentor in the Greek tradition. It’s very very boring in the American they call it the “Coach”. In France  they call it Tutor, in England they call it Guide. Whatever you call it, it’s someone who plowed the ground before you. It’s someone who has wisdom and the goal is for you to find one. 

(11:06-11:12) Find a mentor because it will accelerate your path to greatness.

(11:56-12:13) If they told you stories it was very comforting. A story has beginning, a middle and an end. A story has a moral to it. So I’ll give a very quick story that I tell on stage when I want someone to buy from me. And it’s the story about becoming decisive and why it’s important to be decisive.

(13:00-13:15) With storytelling, it’s a hero's journey we’re telling. Whether it’s the movie from the Hobbits Series or Harry Potter’s Series or Star Wars, there’s a story that ensnares the attention. Captures the attention.

(13:16-13:50) Alex tells the story “The Donkey”.

 (13:51-14:07) So i tell people, don’t be that ass. Which is in the bible, by the way, they don’t call it the donkey. I say, “Be decisive”. It’s either Yes or No. There is no “maybe”. And I will tell you there’s 4 ways to play the game of life. You can refuse to play.

(14:12-14:25)You can pretend to play if you’re multitasking, I know that that’s a feminine approach to being great. No, multitasking is horrible. Monotasking works because when you multitask you make mistakes. Men, women, whatever.

(14:26-14:27) You can play not to lose.

(14:33-14:52) You cannot win a game of any kind. The game  of life or the game in business if you’re playing defense 100% of the time. So refusing to play, pretending to play, playing not to lose those are not the ways to play. Playing to win, that’s the way to play.

 (14:59-15:08) Whatever game you’re playing there’s only two outcomes you can have if you’re playing to win. Number 1, you win. Number 2, you learn.

(15:19-15:37) So those are two quick stories, analogies, and that’s storytelling. It’s story selling when you’re on stage or at a virtual event like this one. But as you tell stories they don’t doubt you, you’re not making a claim. You’re entertaining and you’re enrolling them at the same time.

(16:10-16:18) I wrote the business podcasting bible, and that was in 2005, and that was before they called it a podcast. I wrote it with a partner of mine, Paul Colligan.

(16:21-16:26) 80% of that book is no longer valid because podcasting has changed.

(16:42-17:04) I was the first to bring video online before YouTube, called Instant Video Generator. I brought audio online called Audio Generator. And the first time anyone had an opt-in page, we were the first to do that with a marketing makeover generator. We made 1.2 million US dollars in 28 minutes selling that. Now that was the first generation to many of the great platforms.

(17:14-17:28) By the way, i love pink. Pink is the color of wealth. I don’t know if you realize that, but when a man wears a pink tie that requires wealth. It is not feminine or masculine, it is a wealth color. 

(17:53-18:13) So a podcast is what’s called a time-shifted content. Time shift means it's pre-recorded. So time shifting means you’re taking time, it’s not live like a webinar, and you're listening to it at a certain time. And when you subscribe, you’re not subscribing with the podcaster, you’re subscribing with the platform. 

(18:19-18:27) The reason I developed my podcast is I wanted a legacy. I didn’t want to write a bunch of books. I wanted to use the spoken word.

(18:42-18:46) When you’re listening you can do what’s called, not multitasking, but background tasking.

(19:13-19:22) Podcasting is what’s called time-shifted content. And you have thousands of episodes. It is your legacy. It’s topic based.

(19:26-19:37) I chose content based and I do it once a week and I've taken all of my knowledge about 25 years of sales and marketing knowledge, put it into 25 minutes week after week.

(19:43-19:48) and it’s seeding through storytelling and that’s the news selling.

 

(20:15-20:27) The selling is not necessary, you don't have to be us, But storytelling is very very important because storytelling captivates the listener and the viewer.

(20:40-20:49) The audio piece, you can do it while you’re doing something else, that’s called background tasking. Not multitasking but background tasking.

 (25:21-25:39) I’m developing virtual events with success resources and other event marketing companies like that. But they’re listening to it, i’ve recorded it, they’ve gotten a piece of my heart. After I give the content, I tell them what they’re about to learn. I usually have three things and my format is what, why and how.

(25:55-25:59) So what, why, how is about the head, the heart and the hands.

(40:05-40:30) I’m gonna give you feedback that I hope every man and woman, mostly woman, will take to heart and that is high intention and low attachment.It’s attachment that ruins a relationship. It’s attachment that lowers your self-esteem. It’s attachment that gets you broke and your attempting a marketing campaign that keeps failing but you’re so attached to it.

(40:40-41:12) So detach. High intention, low attachment.What that means you have a high intention,”This is what I want to do”. And then you detach from it and the results are none of your business. If the strategy doesn’t work, you change the strategy. You have a thought, you have a feeling, you take action and then you have a result. But the result doesn’t work out, you change the action. You don’t change the thought or the feeling. You don’t change your intention or your purpose. You change the strategy.

(44:09-44:30) In doing a podcast, it’s much easier to learn from someone because it’s time shifted. A physical event like a webinar, you have to show up on time and sometimes they don’t have a replay. But with a podcast everything is a replay. It’s released on a certain day, if you do it properly.

(44:47-45:04) Just like that, you know it’s gonna come. You are there as a friend, as a trusted adviser where  you’re listening or watching someone teach you something because you’ve chosen a specific topic that’s meaningful to you. So i love podcasting for that reason. 

(45:44-46:07) The reason I did is because I'm better in -- I’m in the business many many years and with an interview. And I hope this interview is very acceptable to you. But many times the interviewee has their own agenda and they go a lot longer than you expected them to go or they go in a different direction then you wanted them to go, and so I didn’t want to deal with that.

(46:29-46:45) When you interview someone, you don’t have as much control over it. So I want to do 200 Episodes before I had interview and then I would do a second podcast every week with an interview on all selling sites. So I want to do..

(46:48-47:13) 200 content based ones, and by the time I establish that and get a following then I would go to interview . And even if they didn’t  go in the direction I wanted to go, coz’ sometimes it goes too long or maybe not enough or maybe it’s not the content worthy of devotion then I’m not going to disappoint someone because I have a family member. You're gonna ask me possibly what my favorite F is. It's gonna be Family and I'll return to that when you ask me.

(49:19-49:26) The secret to my success is I’m more willing to look bad in the public than you are.

(49:29-49:33) If I wanna double my success rate, I have to double my failure rate.

(49:46-49:52) In entrepreneurship, the more you fail the more you will hail success into the future.

(50:00-50:19) I take a lot of risks. I fail often. But I always fail forward, and so how do I find these templates by failing a lot? And you don’t see the failures. You don’t see the roots that are rotten underneath the soil. You just see the trunk, the branches, the leaves and the fruit, right? And They’re beautiful fruits.

(50:23-50:43) The reason I’m so excited in teaching you is because I failed 80% of the time to give the 20% that worked. And so I’m very excited to give you the  fruit of my roots that didn’t turn into the tree that I wanted to. So It’s by failing often, that’s the secret to my success

(50:55-51:03) I look at the results they’ve gotten. So you know, I look at their character. I look at the type of person they are. Are they family-person?

(51:04-51:08) Many people are very good at what they do but they may not be good in other areas.

(51:18:51:23) I care about his entrepreneurship and you can say that about a lot of people.

(51:49-52:02) I look at their accomplishments. So what I look at is the results they’ve got. And if they’ve gotten the results that I want then I will want to follow them or atleast hire them or follow them as one of my mentors.

(53:10) Well my biggest failure is I lost $242,000. Most of that was not my money. It came from my grandparents who were deceased.

(53:42-54:00) I was depressed and I was partially suicidal. I mean I went to take my life because I was so humiliated, embarrassed and ashamed. And those are worthless emotions but when you’re in it was very difficult, ladies, to get out of it. And if you’ve been there you’ll know exactly what I’m saying.

(55:36-55:44) So in order for this transformation to happen, I’m not thinking of it at that time. I’m thinking about taking my life because I'm so depressed. It’s my first business.

(56:06-56:13) Once you get your first opt in, other people follow. You get testimonials, endorsements, everyone comes in. You get case studies. It starts building.

(56:32-56:41) All the effort and discipline is in the beginning. It uses up all the fuel. That’s why most people don’t succeed. They’re not willing to dig deep and go for it.

(58:01-58:07) And I realized it’s not the result that we have to model. We have to model the evolution with the mentor.

(58:52-59:01) If you sell too hard they will fly away. If you don’t sell hard enough they'll walk towards you but you won’t get the beak to hand relationship.

 (59:19-59:22) Women are natural gatherers. I have a bias. 

(59:25-59:37) I have men upset with me ‘coz I don’t hire them. I prefer women in the sales position because I can teach them how to sell better. They listen. They’re community builders. And they believe in the F-word.

(59:43-59:49) And here’s the one thing I learned. If you win the heart, the head will follow.

(59:54-59:57) If you win the ears, the eyes will follow.

(1:00:04-1:00:27) Win their time. Capture their attention and sustain it so they’re listening to you, their money will follow. Don’t go after their money right away, go after their time. Don’t go after their eyes, go after their ears, like in a podcast. Don’t go after their head and tell them how this is gonna change their life. Go after their heart and say how it changes their identity. Everything changes. That’s what i’ve learned.

(1:01:11-1:01:25) I believe that when you look at the three M’s in business which is the Market- that’s who you’re selling to, the Message- that’s what you’re selling, and the Media- that’s how you’re selling.

(1:01:30-1:01:48) Well I believe the market needs to be replaced with something more fluid, more active. Market is a noun, i like a verb- Movement. A movement is a market. A group of people who are moving. Movement is life. Nothing happens until something moves, said Albert Einstein.

(1:02:50-1:02:53) As far as community building, I found that it comes more natural to women.

(1:03:13-1:03:27) Without those obstacles, without crawling through the tunnel of sewage, then you’re not gonna have meaning in your life. If you have two roads that you’re gonna take and you have to make a desisyon. Take the one that has more meaning for you.

(1:03:31-1:03:42) In looking at “Market vs. Movement”, pick movement first and forget about the market. Forget about who you’re selling to. Create something that creates a movement for you.

(1:04:38-1:04:44) Money doesn’t buy happiness, ok? But it makes misery a lot easier to put up with.

(1:06:57-1:07:07) You know when you talk about the soul. You know the soul is 17 grams, they say. And when someone dies the body loses 17 grams of weight.

(1:09:10-1:09:13) I would tell you if you have money issues, get over it.

(1:10:27-1:10:47) My favorite woman of all time is Amelia Earheart. And she was the first woman to fly the Atlantic Ocean. She died into her passion of flying in the Pacific Ocean somewhere. And you know many people believed that she learned from a lot of men around her but she took a lot of chances.

(1:10:58-1:11:07) Her mentor was Anita Snook. And even if people don’t know who Anita Snook is, it’s the mentor that really should get the credit.

(1:11:12-1:11:24) When you look up Amelia Earheart’s life and you noticed, “If i’m gonna die, I wanna die living into my passion.” And that’s the way she died when her plane went into the Pacific Ocean somewhere.

(1:11:49-1:12:06) Family! And I'll tell you why. Because Freedom, you can be connected from it but you can be disconnected from it. And the other F’s, you can be connected and disconnected. But with family, you can only be connected. It’s there for a reason. It’s yours.

(1:12:18-1:12:43) So i believe family members are there to teach us. And if you look at your lineage and your heritage and you look from where you came from, that’s my “why”. Because I know I'm not here by accident, I’m here by divine purpose for some reason and some mission. If you find your mission as I thought I have, and mine is to teach and train a million other trainers to do the same as I'm doing right now.

(1:12:59) I have a mission that I found. Finding your mission is the key. And that’s why family for me is the most important because when things go wrong I always go back to family because I can count on them having my back. That’s the most important “F” for me.

(1:13:42-1:14:11) Podcast is a vehicle and a media, and Seeding is a technique. So the principle behind all of that, I believe is what I read before I go onstage, before I do my podcast, before I do my virtual Event like a webinar. I read this every single time. And it’s a quote from the Greek philosopher, Socrates. Now Socrates was the mentor to Plato. Plato was the mentor to Aristotle. Aristotle was the mentor to Alexander the Great.

(1:14:22-1:14:33) Socrates has a quote that many people don’t know. And it says, ”The greatest way to live with honor in this world is to become the person you pretend to be”.

(1:14:49-1:15:05) Be the person you pretend to be. Don’t wear the mask. If you wear the mask, the longer the mask is worn, the more your face grows to finite and you’ll lose your character. Your personality is not important to me, if I'm your friend, it’s your character. I wanna know what’s in your heart.

Key Resources:
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