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Genecia Alluora: I celebrate my birthday on 3rd of June. Because of this, I'm doing a Money Mindset Series Birthday Edition. A gift for you as your Money Mindset Mentor to create an outrageously successful life and business. In this Money Mindset Series, I hope that it will help you to create wealth and gain practical wisdom on releasing your money blocks. For women who love the F-word, being fabulous, having freedom, financial independence and a happy family. You have a diamond that is within you and you deserve to shine. Secrets of Manifesting Money Quickly online course is available at shor.by/moneymindset.com.

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Genecia Alluora: Hello gorgeous and welcome to today's episode. I'm Genecia Alluora, the author of two best-selling books, Make It Happen and Personal Branding Secrets. A former Miss Singapore Cafe Retail Chain Owner and Southeast Asia Woman of Excellence 2010 International Progressive Women 2019. I'm also the founder of Soul Rich Woman, the number one female entrepreneur network in Southeast Asia. Today, I want to talk about the 21st lessons from launching Soul Rich Woman, doing our membership programs, and I would love to share them with you. Now, here are some of the biggest lessons from our biggest launch ever. Number one, life happens. So, get prepared. Life always happens. During the month we launch Soul Rich Woman, we have lots of stuff going, you know.

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Genecia Alluora: It's really, really terrible because like the internet was down, the software not working, there's break in the campaigns that we're doing. It's really helpful to do at least some stuff in advance. Because let's face it, life doesn't stop just because you are launching your business or launching a podcast. Don't leave everything to the last minute. Number two, get support. Now, you don't really have to do it all by yourself. And I'm telling myself this constantly, okay? I mean, whether it's your podcast or your book or your business, whether it's a product-based business or a service based business, I want to tell you this. Outsource as much as possible because it will multiply your output. It will 10x your output. 10 times or 100 times your output, really.

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Genecia Alluora: You can get people from Fiverr or Elance if you don't have a big budget because there's so many so much moving pieces to launch a business, a podcast or everything. Or otherwise, go check out instanttribeleader.com that's where you learn how to hire virtual assistants or the project kits you need to help you to build your systems and process in your business. The templates that you can use to literally outsource everything that you are doing. The step-by-step marketing plan that help you and your assistant to tackle your to-do list easily, okay? So, go check that out. Instant Tribe Leader. Number three, sales pages take forever. Now, when you build a sales page to launch either your business, your podcast, your products or your services, sometimes it will take 10x or 100x longer than you would think because the image is not correct, the colors is not what you want, the font size, the mobile view versus the desktop view. OMG.

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Genecia Alluora: So, even with an existing sales page, making tweaks can take so much longer than you think. So many times I thought to myself, every day I could just, everything I could just do it in a day, like a sales page, right? But good sales page can take hours and hours of your time. So, do it early and take some time to sometimes take a breather off and away from your sales page so that you can come back with a different perspective and continue working on them. So, never, never do it last minute. Number four, email cannot be your only marketing channel. Now, don't assume that everyone reads your emails and honestly, deliverability over the years, since I started going online, since 2013 has gone down, down, down, down, because of stronger spam filters, promotional folders and email fatigue.

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Genecia Alluora: So, therefore, you have to promote on all your marketing channels, from your podcast, your Facebook, to your LinkedIn, to your Instagram, to your TikTok, to your emails, to Facebook ads, wherever. I just heard that someone big did a launch, but I had no idea. I only follow her on Instagram and I never saw her mention it once. So, imagine that you're telling people, I'm launching and nobody even know that you are launching. So, therefore, it is important that email can't be your only marketing channel. And also, people are often decluttering their inbox and even their FB feeds with apps. So, I personally, I personally don't use Facebook on my desktop as much. I only use like the groups and the pages app more because that's where I function the most in my Soul Rich Woman Facebook group and our pages a lot more.

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Genecia Alluora: So, I rarely see marketing on Facebook. So, imagine that. And I've also unsubscribed from many, many newsletters. So, you need to really sit down and draw out a mind map and ask yourself, where are your fishes? And be creative about it. Now, if you are clueless about all these things, go check out Soul Rich Woman Blueprint. And we will help you to know where are your fishes, find out how to get customers and build your financial independence. Number five, spell stuff out for your customers. You see, people don't always read too closely. And this is very true even for us who launch Soul Rich Woman people don't even know what is it, right? It's not obvious to them. And even when I was launching the Make It Happen micro podcast, which is just five minutes a day, I can tell you we have so much problems with people who just don't read at all, even though we have provided step-by-step instructions like arrows pointing here, arrows pointing there to tell them the really obvious stuff.

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Genecia Alluora: So, you need to tell your customers, like click here, or this is where you sign up, or this is where you record your audio for the Make It Happen micro podcast. And click here to submit on the same page. Sometimes, no matter how many times you see it, you still get emails or WhatsApp asking, is this going to be recorded? Or how am I going to record? Or when are we going to schedule for the interview of recording the micro podcast? When actually everything is done automated, all you need to do is just fill up the form for the Make It Happen micro podcast show and record on the form itself. Just submit a voice note or voice recording of three to five minutes, recording using your phone. You don't need a fancy microphone.

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Genecia Alluora: Oh my God. People are just busy. They don't read at all. Number six, pretty doesn't necessarily sell. Now, a lot of my people will always say, oh, I need a fancy website. I must look very, very chill. Chill means in this is like a way that we express like, oh, so gorgeous, you know, like so amazing. To be frank, don't try and get too cute with design in your materials and logo, no problem. But honestly, sales page can be really simple. So, don't let your buy now button or sign up now button get lost in the crowd of beautiful images. Number seven, track your conversions. Now, it's easy to think that nobody wants to buy my stuff. Now, if you don't understand that one to two percent of people will buy, over time, the statistics will play out. Unless you are doing more high-touch selling, then yes, you can convert higher.

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Genecia Alluora: Number eight, book in self-care. Take care of yourself. Have self-love. Launches, you launch a new business, you launch a new platform, or like me, a launch, Make It Happen. You know what? Self-care often goes out of the window. I am guilty of that. And this launch, I give myself massages. I go to my massage lady and she gave me a good massage.
30 minutes, twice a week, I get myself out there. Because when I'm busy in launching, my body heats up. Okay, how do I say this? It's like a car heating up, the engine heats up, and if I don't take care of myself, the chances of me falling sick on and during my launch is really very high. So, really, it's important to put them together and put yourself together so that you can care for yourself while building and launching your business, your platform, either you're selling your products or your services. Alright? It's super important.

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Genecia Alluora: Remember to get some meals in, get massive supply of water, drink a lot of water, and take whatever vitamins that you need to keep well and stay on track. Number nine, track and celebrate every success. I literally mean that. Every success. Now, it's true that most of the sales come right at the end, so it's easy to get discouraged. Get excited about every single sale and that someone has believed in you and you can help them transform their lives. Number ten, deadlines, bonuses, and incentives work. You really need to build up your deadlines and your bonuses and incentives because it's not being too silcy. People are just like to like to sit on the fence. We don't know why. And humans need scarcity and deadlines to motivate them. So, get it done.

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Genecia Alluora: So, I've just shared part one of these lessons on launching and make your business profitable and because I've done it myself and I will say that in the part two, I will continue to share with you my lessons learned so that you can be aware even before you begin your journey. Now, everyone has a part to play in this. Now, this is your time and you are ready for the next step. The more you take action in a consistent way, the faster you build momentum and really grow your business. If you love today's episode, do rate, review, and subscribe to our podcast on iTunes and Spotify or any apps you are using to listen in because it helps us to get found. Someone might just need to hear this episode. As always, I love you, I appreciate you, and thank you for being here. You are the reason why I show up every day to walk with you, not in front of you. I'm right here beside you, perfectly imperfect. Thank you and I'll see you in the next episode for part two and bye for now.

[00:12:23]
Genecia Alluora: The key to unlock consistent success. The key to unlock that diamond within you. No other things involved. This is what you need to do and must do tonight. You can do it because I've done it. As long as you have a mentor who can take you from where you are now to where you want to be, you can shortcut your success. You can be different in order to make a difference. Turn your talent into your business. Turn your passion into a paycheck. By being you. By being you and only you. Give yourself a second chance. Never say no to your failures. As a woman, we have the power in our hands. Never let your fears hold you back. Quit thinking and start doing. Life is really short and keep pursuing what you truly ever wanted to achieve. Women come together. Alone, we are strong. Together, we are unstoppable. The Soul Rich Woman blueprint is going to be transforming your life today, yesterday, last year. Because you took action today, I'm going to say more power to you.