[00:00:00]
Genecia Alluora: I celebrate my birthday on 3rd of June. Because of this, I'm doing a Money Mindset Series Birthday Edition. A gift for you as your Money Mindset Mentor to create an outrageously successful life and business. In this Money Mindset Series, I hope that it will help you to create wealth and gain practical wisdom on releasing your money blocks. For women who love the F-word, being fabulous, having freedom, financial independence and a happy family.
You have a diamond that is within you and you deserve to shine. Secrets of Manifesting Money Quickly online course is available at shor.by/moneymindset.com.

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Genecia Alluora: Hello gorgeous and welcome to today's episode, the part two of the 21 lessons from launching Soul Rich Woman and many other launches. Now, I am Genecia Alluora, author of two best-selling books, former Miss Singapore, cafe retail chain owner and Southeast Asia Woman of Excellence 2010, International Progressive Women 2019. I'm also the founder of Soul Rich Woman,
the number one female entrepreneur network in Southeast Asia. So right now, let's go to number 11. Now, launch resistance is real. Now, everyone experiences it. So the fact that if you have resistance, people have resistance signing up for your programs, products or your services,
doesn't mean that you are not meant to launch.

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Genecia Alluora: Halfway through, I always want to give up my business forever and run away and just hide under the blanket because there are a lot of resistance. People ask questions, funny questions, weird questions, interesting questions. You know, don't take it as a sign to stop. Just keep going. Even though people are resisting. Like you send something for people to record a Make It Happen micro podcast show, like a five minutes, and then they write email to you saying that can we schedule it when actually everything is automated or someone that you think that would hop on to support the Make It Movement Happened, they just say, oh, I will just give you a pass. I'm not interested. So it's okay. You know, don't take it as a sign to stop. Just keep swimming. Just keep swimming and just keep going. All right.

[00:02:40]
Genecia Alluora: Number 12. Refunds will happen. All right. They are a business rite of passage are inevitable. Do not stress about it. Doesn't mean that when people ask for refund, you are not good or you are lousy because everyone get refund request all the time. I still remember when my very first time I get a refund request, I blame myself. I thought I was lousy, but you know what? It's never about me. Maybe the other person on the other side of the world or the other end just isn't a right time for them. Maybe the thing that you are promoting isn't a good fit for them or maybe they are just too busy to go through with the program. So there are many hundreds and thousands of reasons why they ask for refunds. Just take it positively into your stride that, hey, people are actually paying you at first, even before the refund happens.

[00:03:40]
Genecia Alluora: So celebrate the wins and focus on that rather than celebrating and focusing on the negative. All right. 13. People will steal your stuff. Now, don't stress too much about protecting all your IP. I mean, some people will join, competitors will join and steal your stuff. They will watch your one day live stream course and copy everything out. I mean, get legal on them if you need to put terms and conditions in place. Don't hide for fear that this will happen. Now, this is pretty rare and lots of people will miss out on your goodness. If you let the fear of all these, these copycats stop you from launching. Number 14. People will unsubscribe. Haha. Now, unsubscribes will go up during a launch.

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Genecia Alluora: You know, before I launched Soul Rich Woman, before that I was doing a cafe retail chain and I was doing helping business owners to bring their business online on another platform. And when I launched Soul Rich Woman, there were unsubscribes because maybe it's not relevant to them. You know, that's okay because we can't just hold on to the people forever. I mean, people's needs and people's season will change, right? It's nothing personal. Just turn off those unsubscribed notifications and celebrate for those who stay on your list or on your email list or on your followers list, whichever that may be. Number 15. People will get pissed off by what you are selling. Now, people will get irrational, angry that you're selling something. Even if you're giving away 90% of your stuff for free.

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Genecia Alluora: Oh my God, I am a true blue experiencer for that and that is why I have to tell you this. It sucks, okay? And it hurts. I already did 3,000 episodes of Facebook Live free content that I teach and share my knowledge and then people get angry about the stuff that we are selling, right? But you know what? It's okay for you to make money from your business if people don't like it. They don't buy it, that's okay because they are not your fish. They are just not your customers. They are not your tribe. Number 16. Plan, but not too much. Don't get caught up in creating the perfect planning spreadsheet or the perfect launch spreadsheet. You know what? A simple Google document to-do list will do just fine. Action beats perfect planning every time.

[00:06:22]
Genecia Alluora: I personally use Asana, A-S-A-N-A, a lot. And I use Asana to launch everything. I put all my thoughts, my ideas into Asana, this project management tool and it has helped me tremendously, helped me and my team tremendously. Number 17. You won't be able to implement everything. To be frank, what is on the paper and what is in your head sometimes don't get translated out to reality. Haha. Because you can just keep a file of ideas for next time, okay? You won't be able to implement everything this time. But it's handy to keep it in one place so you remember. Like my current Make It Happen launch, this Make It Happen micro podcast launch, the 5 minutes a day podcast. You know what? I had this idea a long time ago. But I know that I won't be able to implement everything running Soul Rich Woman and so many other things in my background to be able to have energy to do this.

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Genecia Alluora: It was after many, many years later that I eventually decided, okay, I can focus on this and build a team. I can run this with me so that I don't have to do everything myself. So you know what? Even though you won't be able to implement everything now, you will still be able to implement something, especially after more experiences accumulated. Number 18. Incentivize and support your affiliates. Oh, I'm a true believer of affiliates or what we call associate partners. Yeah, correct. Affiliates or associate partners because they will help you to sell more because you are also, you are also leveraging on their audience. But it takes work to support them. Like you need to increase your customer service capabilities because your affiliates will have a lot of questions.

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Genecia Alluora: Okay, so your customer affiliate, customer service capabilities is not just for your customers. It's for your affiliates, okay? Because your affiliates will have a lot of questions because their customers or potential audience or potential customers are asking them a lot of questions, okay? So do that. And someone is going to have to answer those emails or messages on your messenger or on your WhatsApp or on your Telegram. So don't assume that people know how to be an affiliate or associate partner of Soul Rich Woman, like for myself, right for us. I don't assume that they know how to become an affiliate of Soul Rich Woman or an associate partner of Soul Rich Woman and Edupack. You have to spell it out. Literally. Like how to log in, how to use your affiliate link, how to market well, how to even talk about your program.

[00:08:57]
Genecia Alluora: Yes, that's right. Remember, that's how your affiliates' money blocks will come into play. Like for example, the price of your program and their commission, when will they receive the commission and all these things will trigger their own money stuff. You will also attract different type of affiliates depending on the price of your program. For example, I don't really bother being an affiliate for small things like e-books, but some affiliates get freaked out on selling things they perceive as being expensive. That's right. And people love competitions. So have a sales or a leads competition. Like for example, we give out $20,000 worth of cash prizes and we'll be paying out around $150,000 to affiliates on top of the $20,000 we did in the affiliate prices.

[00:09:53]
Genecia Alluora: So this is my experience really. Launching, don't do it alone. Alone, you are strong. Together, we are unstoppable. Number 19. Mindset, mindset, mindset. I worked through so many blocks during the launch. Book in with your mentor to smash through the blocks. Talk to your mastermind. Everything you need to keep your vibration high. 20. Mistakes are inevitable
and veritable. You are going to make mistakes, I confirm and I guarantee that and that's fine. Because each time you launch, you're going to get better and better. Each time you launch, you're going to build on the next level of success. Number 21, don't compare. Everyone starts from zero. When I first started Soul Rich Woman, I had zero followers, zero members, zero people paying me $12 a month on the Soul F membership program. Nobody paid me at all. Nobody paid Soul Rich Woman anything. It was zero. And today, 200,000 members. Hello. We all start somewhere, alright?

[00:10:58]
Genecia Alluora: Don't assume that everyone has seen your stuff. Launch it again. Alright, so I hope that you are ready for your next step. I really admit that you know, when I go through my own launch, I can't really see it for myself. It's only when I look back, I connect the dots, that's when I see it for myself. So, are you in a launch mode at the moment and would like to share something with me? Do connect with me on social media. Alright, we all have a part to play in this. Now, this is your time and you are ready for the next step. The more you take action in a consistent way, the faster you build momentum and really grow your business. Now, if you love today's episode, do rate, review and subscribe to our podcast on iTunes and Spotify or any apps that you're using to listen in. Because it helps us to get found. Someone might just need to hear this episode today.

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Genecia Alluora: As always, I love you, appreciate you and thank you for being here. You are the reason why I show up every day to walk with you, not in front of you. I'm right here beside you. Perfectly imperfect. Thank you. Good luck. Love you. See you in the next episode. Bye for now.

[00:12:20]
Genecia Alluora: The key to unlock consistent success. The key to unlock that diamond within you. No other things involved. This is what you need to do and must do tonight. You can do it because I've done it. As long as you have a mentor who can take you from where you are now to where you want to be, you can shortcut your success. You can be different in order to make a difference. Turn your talent into your business. Turn your passion into a paycheck. By being you. By being you and only you. Give yourself a second chance. Never say no to your failures. As a woman, we have the power in our hands. Never let your fears hold you back. Quit thinking and start doing. Life is really short and keep pursuing what you truly ever wanted to achieve. Women come together. Alone, we are strong. Together, we are unstoppable. The Soul Rich Woman blueprint is going to be transforming your life today, yesterday, last year. Because you took action today, I'm going to say more power to you.