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Genecia Alluora: This episode is brought to you by instantpodcastleader.com, the leading platform to launch your podcast in 48 hours and make it profitable. Get your free audiobook and free webclass at instant.podcastleader.com/webclass.

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Genecia Alluora: A strong and independent woman is something to behold. She pays her own bills, buys her own things, and she doesn't let a man affect her stability or self-confidence. She is a Soul Rich Woman. Are you ready to be rich, doing what you love? Be on purpose and in control of your life again. And For Women Who Love the F-word Podcast, we will be openly talking about getting more clients online, getting recognition as the leader and female entrepreneur, and also the F word. Being fabulous, having freedom and financial independence. It's time to own and love the F word. Welcome to the show.

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Genecia Alluora: Hello and welcome to today's episode of For Women Who Love the F word Show. I'm your host Genecia Alluora. Today we have an episode of interview that I've completed with this amazing host and his name is Lou Diamond and his podcast is Thrive Loud. So I am very honored to be on his show and I hope you enjoy today's episode.

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Lou Diamond: you've got boom mics and everything but I want everyone to be welcome to another amazing episode of Thrive Loud with Lou Diamond. Connecting you to the most important people in the world and inspiring and amazing people that are thriving each and every day. I'm your host Lou Diamond. Today on Thrive Loud we have a former Miss Singapore and cafe retail chain owner. She's the founder of the number one entrepreneurship network in Southeast Asia. She's the host of the Soul Rich Woman podcast. She's been awarded numerous times amongst the most prominent empowering women. She's also a business coach and has been recognized as mentor of the year in the powerhouse global. She also loves the F word which we're going to talk about. Thrive Loud listeners Genecia Alluora. Genecia, how are you?

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Genecia Alluora: I'm great. Thanks, Lou. Thanks for having me on your show.

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Lou Diamond: I'm excited. You're like this shining meteor doing all of this incredible communication across the land that you're in. We're 12 hours behind. We give you credit. It's late night for her. It's early morning for me. It's never easy to coordinate these cross-planet messages. But we're here today, and we're real excited. So I wanted to just kind of focus in, on what you're doing most recently. Because, obviously, everyone heard my bio. They could look at all your amazing artwork and pictures and all that fun stuff. But I want to talk about what you're focused on right now? Because I think you're doing some pretty cool things in helping to mentor leading women across your side of the planet, maybe the whole globe. Catch everyone up to speed as to what's going on.

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Genecia Alluora: There are three things, basically, we are focusing on right now, especially with the question. How are you going to go online or pivot your business in this post-pandemic world or post-COVID world? So we are getting people on board using podcasting. Secondly, it's using live streaming to start an online business without showing their faces, which is a new upcoming trend. Because most people know live stream versus videos are all showing faces. But right now in Southeast Asia, the no-show face trend is picking up really very quickly and making an income online. Lastly, it's creating an online course. And that is something that is very, I would say, very common and yet not very heard of for some people as well. So we are getting all these people to come on board.

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Lou Diamond: Genecia, I want to go through each one of them, but in a different order. The listeners got to hear that you're a former Miss Singapore. You have an amazing image, energy about yourself. Yet you're pushing and communicating to a lot of people in Asia now did not show their faces and their beautiful smiles and their teeth. What's going on and why is that trend picking up in Asia maybe more so than not? It's live social audio platforms are picking up here in the States, but with always a link to try to get back to seeing people. What's going on over there?

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Genecia Alluora: The dropout rates for people using videos are quite high. I mean, especially in Asia, a lot of people are afraid of criticisms. They have a lot of excuses. Not because of their internal. But a lot of external factors or when you put on makeup and you get ready to shoot a video takes 20 NG before cutting into a three minute video for one episode. And most people don't get past three to five episodes. In my years of experience, guiding people to do webinars, replays, using videos since I started going online in 2013, I would say the rates of pick up doing videos are not high. But the moment we say moving into no showing face. Even though the trust thing is always something people ask, right? Would people trust me easily if you were to no show face? The answer is there are ways for you to do that. So why is it so? It is because of those set reasons. And now that the technology is shifting the products and services we are getting through no longer need to just be a face to that specific channel. There could be multiple hosts to that specific channel. So you as a business owner, don't need to show your face at all.

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Lou Diamond: Now, let's flip this because this now lines up very much what you're what your strong point is and what you're communicating a lot of businesses with and that's podcasting. So obviously, the medium of audio has been exploding across, I'd say across the globe over the last five years at a level that no one ever really anticipated. How are you helping other people recognize the power of podcasting and how they can incorporate it into their businesses?

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Genecia Alluora: It's mainly external. I would say an additional way to reach out to more audience. Think about it. We are locked down by the major social media platforms, the blue, the pink, the red, the black, right? Whatever that may be to you. But if you do one podcast, you load it onto the hosting platform. It goes out to more than 40 platforms out there with millions of listeners who are able to listen to you at one consolidated platform. That in itself is already very, I would say, attractive to a lot of people. Versus you're trying to do different things for different platforms. And it gets quite messy sometimes. And the fact that podcasting is so perfect and wonderful because you get international audience more so than the social media platforms itself where you are bound by the circle of friends and the people who follow you. Plus, you need to run a lot of advertisements as well. Whereas podcasting, you are easily searchable. And if you are trending, you are definitely going to rise up the ranks.

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Lou Diamond: I was going to ask this question. Because we have two different schools of thought on how we both promote our own podcasts. And obviously, you're a globally renowned, famous person. I'm kind of famous. But infamous more so than famous. And interestingly, podcasting has been utilized in my platform more for its networking capabilities versus maybe the branding of that. Have you been able to utilize your Soul Rich Woman platform in a way that helps to increase other aspects of your business?

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Genecia Alluora: Definitely, podcasting has helped me to do a lot of networking. In fact, one of my roles as the CEO and founder of Soul Rich Woman is international networking. So I'm like a foreign affairs minister. You know, kind of that. And it really does. So that's why I have managed to meet you, for example. I also get to meet Gary Vee, Marion Buffett, Sheryl Sandberg. People who are out there. So I feel that podcasting gives me an avenue to talk to people, share their views. And yet at the same time, a consolidated place where people could just find me so much easily than just the five, six big players of social media platforms out there.

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Lou Diamond: Let's talk about whether we're getting back to being more in person today than not. I actually saw the clip with you and Gary Vee. You were face to face when you did get a chance to chat with him. And at events and conferences and things like that. And we're seeing that in you. You've changed back. First of all, is that happening more so on your side in Singapore, in Asia? Are you seeing more people getting back together or still not yet?

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Genecia Alluora: We are currently on lockdown because of the rise of the recent COVID cases. Unfortunately, the clusters and things like that. I feel that it's each of our own responsibility to play our part and role. I hope that events do start to take place, but with the precautions in place.

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Lou Diamond: Got it. Listeners need to know, by the way. She's got the best white headphones, white outfit going on, messing with her outfit. I'm kind of doing the black and white thing here. I'm doing the opposite of what I'm wearing. But I can't pull off the headphones as well as you can. Tell me a little bit about what Soul Rich Woman podcast has meant to you. The experience of all the people you connect to and obviously your very large growing audience.

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Genecia Alluora: To me, it's about kind of getting nuggets from other people's success. I think staying humble and curious is one of the thriving factor that is getting me to move forward recording my podcast. Because a lot of people don't get past their first 50, 100 episodes. But I've gone past 100 and I've done this for the last few years. And I think that is the driving motivation to know other people's stories and being always curious about what is something that I can always learn from the other person over the other side.

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Lou Diamond: All right. So now I get to have some fun here. Why do you love the F word so much, Genecia?

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Genecia Alluora: Soul Rich Woman fundamentally means that your alignment of mind, body, and soul. And when you are rich on the inside, you manifest abundance and richness on the outside. That's why it's called Soul Rich Woman. You can't just chase the money for the money. You got to have that vehicle and the money will come along the way. And the F word, it was created because everybody's definition of success is totally different. What to you is your F word is different from mine. So we came up with four different categories or pillars would be fabulous, freedom, financial independence, and a happy family. With that, you can decide what is your big why. Why do you do what you do for entrepreneurship? Why do you do what you do to go online? Why do you do what you do to wake up every single morning? What is your F word? So my F word and my biggest F word is actually Family and Freedom. What about you?

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Lou Diamond: Fun. I was going to go there.

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Genecia Alluora: I love that.

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Lou Diamond: Fun is definitely mine. I always get a joke. There are other words that depends on how I'm feeling.

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Genecia Alluora: Some of my friends told me food.

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Lou Diamond: Food is a good one. Friends is also a really good one too. I actually recognize that. It's interesting when we think about how many great words are associated positively with that letter than other ones. Genecia, I love asking this question and I want to see where this goes because we're going to have fun here. Look, you've been thriving since... When did you start doing pageants and whatnot? How young were you when you started doing that along that age?
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Genecia Alluora: Early 20s, I would say. I started in 2006. That was my first beauty pageant. Miss Singapore Universe. I mean, I never wanted to go that direction. It was because I had low self-esteem. I was often being bullied in school. Because my financial background was not sound. I had to support myself through school since I was 14. So to me, pageant is always... Okay, it's out of my reach. Because I have to be rich. I have to have a lot of clothes. A lot of beautiful fancy shoes. I got to have like stuff that makes me look good, right? But I don't have all these things. And my Circle of friends, the support they gave me were like really amazing. They said, hey, Genecia, you should go for it. We see a potential in you. Which I didn't see in myself. So I learned that really it's because the people around you who believed in you, sometimes you just got to borrow or lend their courage. Because we can't see what we can't see. And we don't know what we don't know.

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Genecia Alluora: Think about the Johari's window. We'll never know what's to come or what we don't know, right? So in order to raise our awareness, it's through peer-to-peer support or also mentorship as well. Or through your coaches. All these three ways are ways to increase our awareness. But most importantly, is to have an open heart and open mind. And that's how I got into the pageant world eventually.

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Lou Diamond: I like it. I was trying to see. I know that there are some people who literally do this since they're like three years old. And I'm glad to hear it was something, a later decision in your life. Because sometimes it's cute. But sometimes it's a little bit, why are they dressed up so maturely at such a little age? I love asking guests this question. We all have days when we're doing amazing like yourself. Between your podcast, your business, your retail chain. All the things you've been doing, on most days you are thriving. Yet we all have those days when we're not quite doing so great and we're a little off our game. Genecia Alluora, when you have trouble thriving, what practice do you seek or what individual do you seek out to get yourself back on the thriving track?

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Genecia Alluora: Two things. First, always learn how to be present and disconnect from the things that are not, I would say, important at the moment. Because I think because of social media, we are always scrolling through our news feeds and we try to be in tune with, for example, the social media platforms, the news outlets. And we try to be there and everywhere, but we are nowhere. So I disconnect completely and be present with who I am. And I take time to be with myself and to really find out what is my, what am I thinking? What am I going through? And then later on, processing the emotions. I think because the way I function is I need to process my emotions. I need to go for my long walks. So all of these really help with getting myself back in motion and back in action. The last one will be having a mentor. I think that has really kicked my ass quite a fair bit. Sometimes I'm just like, I don't want to move at all.
I just want to sit there and sulk the whole day because of something must have happened in the workplace or in the business, right? And I mean, there are days there are ups and downs. I'm not perfect, but we must be willing to learn and willing to be humble to move forward. So I think having a mentor really helps.

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Lou Diamond: I was going to ask this question. You've been all about helping and empowering women. Have there been men in your life that have played the roles as mentor or those that you've actually helped?

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Genecia Alluora: Yeah, definitely. I have both mentors who are guys and clients who are guys as well because I'm a coach and trainer who is totally into women empowerment. I mean, I love empowering women, right? And is it okay that if I share the same energy with you,
I mean, if you like to be a part of the community, you're always welcome. So it's not an exclusive for men versus women. It's more like I'm for women, but if you're a guy,
you're part of the happy family F word, welcome on board. In fact, a lot of my ladies bring their husbands for the events because they want to see and show their husbands, hey, this is the community I'm hanging out with. These are the women that is guiding me along through. And with that positivity and agreement from both partners, there's always harmony in the things that we do, isn't it?

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Lou Diamond: Yep, totally true. Let's do the admin part of the show. Share with the listeners all the places people can find you, your podcast, your website, URL, social media handles. We'll put it in the show notes, but it always gets more engaged when they hear it from you.

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Genecia Alluora: Well, if you love today's episode, you can connect with me on Facebook, LinkedIn, and Instagram at Genecia Alluora. You can tune in to my podcast at soulrichwomanpodcast.com. Last but not least, I have two free gifts for you. Number one, secrets of personal branding. And that is my experience after coaching leaders of organizations, CEOs of companies and politicians. I've put together a seven step way for you to build your personal brand, both offline and online. So do grab that. The other one, having run a very successful team virtually, how do you delegate 80% of your to-do list to your assistant so that you can make money online and focus on your zone of genius? So these two downloads are directly available on the website at soulrichwoman.com.

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Lou Diamond: I bet you've gotten that mistake a couple of times where people are typing it in the plural, right? They're putting the E-N at the end.

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Genecia Alluora: Yeah, but I have got both domains. I am covered. But it's just that I have got to tell people it's the A, you know.

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Lou Diamond: Totally. Genecia, are you ready to go down Fun Street here on Thrive Live? Let's go. Okay. I love asking guests this question. I have no idea where this is going. Do you like the movies?

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Genecia Alluora: Yes.

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Lou Diamond: Do you have a movie that you love to see more often than not, a movie that connects with you?

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Genecia Alluora: Oh, yes.

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Lou Diamond: Can you share with the listeners what that is?

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Genecia Alluora: Oh, I love The Little Mermaid, even though it's just a cartoon, Disney cartoon. But it has really something that I would say spoken to my heart. It's always to chase after your dreams.

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Lou Diamond: Oh, I love that. That's nice. And who doesn't love Ariel? I mean, come on. She's awesome. She rocks. All right. We're going to do the speed round here. It's real easy. I'm going to ask you certain questions. Most of these things are things that lift you up, make you feel good, motivate you, make you thrive. And just the first thing that comes to your head, don't think too much about it. And there really are no wrong answers. So you can't really do too badly. Okay. A song of late that you love to hear or that pumps you up.

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Genecia Alluora: It's called Mang Zhong. It's a Chinese song.

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Lou Diamond: All right. Cool. I'm going to have to ask you where to get it from. Who plays it? Who's the artist?

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Genecia Alluora: Who's the artist? I have it on my Spotify. It's in Chinese. Zhao Fang Qing. Zhao Fang Qing.

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Lou Diamond: I like it. A favorite food that's not a dessert.

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Genecia Alluora: Hokkien Mee.

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Lou Diamond: Okay. What is that?

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Genecia Alluora: It's a kind of like a mix of yellow and white noodles with prawns and some sauce. It's very, very tasty here in a hawker. It's a hawker street food here in Singapore.

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Lou Diamond: I like it. A favorite dessert.

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Genecia Alluora: Ice cream. Lots of chocolate.

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Lou Diamond: Any flavor in particular you like?

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Genecia Alluora: Yeah. Chocolate.

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Lou Diamond: Oh, chocolate. Chocolate. Chocolate ice cream. Gotcha. An activity you wish you did more of.

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Genecia Alluora: Scuba diving.

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Lou Diamond: Oh. Do you scuba dive often? You like it?

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Genecia Alluora: Oh, yes. I'm a rescue diver and I love scuba diving so much.

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Lou Diamond: An activity you wish you did less of.

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Genecia Alluora: Sleeping.

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Lou Diamond: You wish you slept less?

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Genecia Alluora: So that I can do more stuff and get things done.

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Lou Diamond: Yeah. Yeah. If I snap my fingers, Genecia you can be anywhere in the world, where are you?

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Genecia Alluora: Maldives.

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Lou Diamond: Oh. You've been a couple of times?

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Genecia Alluora: Yeah. Oh my God.

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Lou Diamond: It's like paradise, right? Soul Rich Woman, the absolutely amazing, Genecia Alluora. Thank you so much for coming on Thrive Loud today. This has been awesome. Continue doing what you're doing. Keep inspiring everybody and we'll stay connected. Sound like a plan?

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Genecia Alluora: More power to you.

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Lou Diamond: You got it. And to all our listeners out there, thank you for joining us.
And until next time, keep thriving onward and upward. And remember, be brief, be bright, be gone.

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Genecia Alluora: I have a free gift for you. Go download Secrets of Personal Branding and how do you delegate 80% of your to do list so that you can make money online while focusing on your zone of genius? Go to SoulRichWoman.com. What you really need is a simplified plan that focuses on money making and client attracting inspired actions online. Join our number one leading female entrepreneur network club in Asia. There are monthly business masterclasses and office hours by the mentors. Special guest experts on all the topics you need to build a business and life you love. Your just an F-word away from the life you want, the marriage you want and the family that you want. This is a no contract membership and it's only $12 a month. You can cancel your membership at any time. You've got nothing to lose. Check it out at SoulRichWoman.com.

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Genecia Alluora: Thank you for joining me today. I would love you to connect with me on Linkedin, Facebook, or Instagram and share with me your thoughts on today's episode at Genecia Alluora. Alternatively, you can send me an email at hello@soulrichwoman.com. I have a free gift for you on our website. Secrets of personal branding and also how do you delegate 80% of your to do list to your assistant so you can make money online and focusing on your zone of genius? And that is available at soulrichwoman.com. Join the number one leading female entrepreneur network in Southeast Asia, connecting more than 200,000 women across the region. Be a Soul Rich Woman. Dream to shine. Woman leader, leader activated. Alone, you are strong. Together, we are unstoppable.